Firstly, we conducted an audience
analysis and identified that the majority of the store's customers were young women interested in makeup and skincare. We also found that many of them actively used the Stories feature on Instagram.

Creating engaging and visually compelling content for a cosmetics brand's Instagram Stories was a project I worked on. The goal of this project was to showcase the brand's products and connect with their target audience through interactive and engaging content.

Based on this, we developed a strategy for creating interesting and engaging Stories that would attract the audience's attention and motivate them to purchase the store's products.

We regularly created Stories showcasing new products, held contests and promotions, shared tips on skincare and makeup, and also created stories showing how our customers use the store's products in their everyday lives.

One of the most effective ideas was the creation of a series of Stories dedicated to holiday makeup. We invited professional makeup artists who demonstrated various makeup options for Christmas, New Year, and other holidays. These Stories became very popular and helped us attract new customers.

As a result of our work, the cosmetics store saw a significant increase in social media activity. Our Stories were viewed by thousands of people, and sales of the store's products significantly increased.

I believe that creating interesting and engaging Stories is one of the most effective ways to attract customers on social media. I am ready to provide a detailed report on our work and share my experience with other specialists in this field.

STORIES FOR COSMETIC BRAND